About Us

  • Expert Mortgage Advisers
  • We work with dozens of lenders
  • Access to competitive rates

Get in touch for a no-obligation chat with an adviser about how we might be able to help.

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About Us

About the Team

Choice Finance Mortgages was established in 2015 by Matthew Pennell, a mortgage adviser with over fifteen years of experience in the field. Since then, the team of brokers and case handlers has grown significantly and now consists of twelve members.

Drawing from a broad range of backgrounds, the team has a combined total of over fifty-five years in the financial services sector. A close-knit team, they share the joint priorities of putting their clients’ needs first and going above and beyond what’s expected.

We’re a diverse, fun and sociable team, who value family time and have a range of hobbies from football and cricket through to hiking and travel. We understand the importance of free time in today’s busy world, so we’re here to help lighten the load throughout the process, allowing you more time to be you.

Whether it’s the satisfaction of getting the keys to your first home, successfully remortgaging, expanding your buy to let portfolio or finally securing a mortgage when you’ve been refused elsewhere, the team looks forward to helping you achieve your dreams.

About Choice Finance Mortgages

Choice Finance Mortgages work with a comprehensive range of lenders, including both high street and specialist lenders. Whatever your circumstances, they are dedicated to finding the most appropriate mortgage offer for your individual circumstances. In addition to top-notch mortgage advice, they ensure all of your protection needs are considered, from home insurance to protecting your family.

The dedicated case handlers work closely with the mortgage advisers in the team to provide clients with a complete support service throughout the mortgage application process. They minimise any stress by liaising with estate agents and solicitors on your behalf, keeping you informed of any progress, every step of the way.

Our fees

All our advice is free, no matter how many appointments are needed. Fees only become payable when the mortgage completes and our typical fee for a home purchase is £499.

About our clients

At Choice Finance Mortgages, we don’t believe that the typical client exists. We know that each client is an individual and welcome all those looking for mortgage advice, regardless of their circumstances.

Our client feedback tells us that amongst our most desirable attributes are; our personal touch, our ability to explain the mortgage application process clearly and our general communication, meaning that our clients are always well informed.

We receive some lovely cards and Facebook comments about our services, which instils faith in our team that we’re providing a thorough, helpful and reliable service. They also help instil faith in our future clients, that they’re choosing the right firm.

So if you’re looking for a friendly, accommodating and trustworthy team to help you through one of the biggest financial commitments of your life, get in touch today!


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With regular updates from your case handler, we will always be at the end of the phone if you need any assistance.

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All advisers are CeMap qualified, meaning they can offer financial advice on a range of products, including mortgages and insurance policies.

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Offers included that you may not be able to get on the High Street.

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Choice offer a comprehensive panel of lenders, with our advisers able to visit you in the comfort of your own home.

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Established in 2006, Choice Finance are a Mortgage & Insurance broker. With over 10 years’ in the industry, Matt and the team are perfectly experienced to help with your financial needs.

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We will always offer the best advice possible to our customers. We offer a friendly and thorough service, taking you from the start of your application all the way through to completion.

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You’ve found a property. You’ve saved up a deposit. Or you might just want to know how much you can afford to borrow. Either way, Choice Finance can help.
Whether moving in with your partner, or just flying the nest solo, buying a property for the first time can seem scary. Choice Finance can take you through the whole process from start to finish, including liaising with solicitors and estate agents, to ensure you have a smooth journey and full understanding.
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If you have found a new property, if you’re ready to make an offer, is the time to review your options.
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Choice Finance can even help you sort a Decision in Principle (DIP), to assist you with making an offer, sourcing from the whole of the market, from the comfort of your current residence; saving you the inconvenience of having to spend hours searching online, or days going to different banks and building societies to find the best deal.

A mortgage is a loan secured against your home. Your home may be repossessed if you do not keep up repayments on your mortgage or any other debt secured on it.

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Why Choice Finance