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- Expert Mortgage Advisers
- We work with dozens of lenders
- Access to competitive rates
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About Us
About the Team
Choice Finance Mortgages was established in 2015 by Matthew Pennell, a mortgage adviser with over fifteen years of experience in the field. Since then, the team of brokers and case handlers has grown significantly and now consists of twelve members.
Drawing from a broad range of backgrounds, the team has a combined total of over fifty-five years in the financial services sector. A close-knit team, they share the joint priorities of putting their clients’ needs first and going above and beyond what’s expected.
We’re a diverse, fun and sociable team, who value family time and have a range of hobbies from football and cricket through to hiking and travel. We understand the importance of free time in today’s busy world, so we’re here to help lighten the load throughout the process, allowing you more time to be you.
Whether it’s the satisfaction of getting the keys to your first home, successfully remortgaging, expanding your buy to let portfolio or finally securing a mortgage when you’ve been refused elsewhere, the team looks forward to helping you achieve your dreams.
About Choice Finance Mortgages
Choice Finance Mortgages work with a comprehensive range of lenders, including both high street and specialist lenders. Whatever your circumstances, they are dedicated to finding the most appropriate mortgage offer for your individual circumstances. In addition to top-notch mortgage advice, they ensure all of your protection needs are considered, from home insurance to protecting your family.
The dedicated case handlers work closely with the mortgage advisers in the team to provide clients with a complete support service throughout the mortgage application process. They minimise any stress by liaising with estate agents and solicitors on your behalf, keeping you informed of any progress, every step of the way.
Our fees
All our advice is free, no matter how many appointments are needed. Fees only become payable when the mortgage completes and our typical fee for a home purchase is £499.
About our clients
At Choice Finance Mortgages, we don’t believe that the typical client exists. We know that each client is an individual and welcome all those looking for mortgage advice, regardless of their circumstances.
Our client feedback tells us that amongst our most desirable attributes are; our personal touch, our ability to explain the mortgage application process clearly and our general communication, meaning that our clients are always well informed.
We receive some lovely cards and Facebook comments about our services, which instils faith in our team that we’re providing a thorough, helpful and reliable service. They also help instil faith in our future clients, that they’re choosing the right firm.
So if you’re looking for a friendly, accommodating and trustworthy team to help you through one of the biggest financial commitments of your life, get in touch today!
HELPING YOU MAKE THE RIGHT CHOICE
WE HAVE THE TOOLS
With regular updates from your case handler, we will always be at the end of the phone if you need any assistance.
CERTIFIED EXPERIENCE
All advisers are CeMap qualified, meaning they can offer financial advice on a range of products, including mortgages and insurance policies.
COMPETITIVE RATES
Offers included that you may not be able to get on the High Street.
UK-WIDE
Choice offer a comprehensive panel of lenders, with our advisers able to visit you in the comfort of your own home.
OVER 10 YEARS EXPERIENCE
Established in 2006, Choice Finance are a Mortgage & Insurance broker. With over 10 years’ in the industry, Matt and the team are perfectly experienced to help with your financial needs.
GREAT SUPPORT
We will always offer the best advice possible to our customers. We offer a friendly and thorough service, taking you from the start of your application all the way through to completion.

- What
- Who



- What?


- What?
A mortgage is a loan secured against your home. Your home may be repossessed if you do not keep up repayments on your mortgage or any other debt secured on it.
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Why Choice Finance
- Over 10-years industry experience
- Trusted & stress-free financial advice
- UK-wide and accessible to all
- Friendly personable advisers